Care@Work Blog for HR Professionals

Emily Paisner

Emily Paisner joined Care.com in 2018 as the Director of Marketing for Care@Work, the B2B side of the business. In this role, Emily is leading the marketing strategy to build the brand and drive both growth and utilization. With over 20 years of experience, she has implemented innovative marketing strategies, programs and initiatives with proven business results. Prior to Care@Work, Emily led the Global Marketing team for Customer Agency, C Space, resulting in significant business growth. She is also proud of hosting the Equal Parts podcast, a podcast for working parents who are trying to balance it all while caring for the people they love — including themselves. Emily is a proud working mom and spends time out of the office trying to keep up with her two (very active) children.

4 Ways HR Leaders Have Reimagined Employee Benefits to Meet the Challenges of the Pandemic

It’s no exaggeration to say that 2020 has pushed us to the brink. Working parents have been hit...

7 Reasons Family Care Benefits Can Help this Holiday Season

During a typical year, more than half of families find the holiday season stressful. But this year...

Back-to-School 2020: Care.com survey reveals what’s really on the minds of working parents

This back-to-school season is anything but normal. With distance learning, split schedules, and...

8 Real-Life Scenarios for When Working Parents Need Backup Child Care

If you’re a working parent, then you know the feeling. The minute your regular child care plans...

5 ways parents can be productive working from home while watching the kids during coronavirus closures

What do you do when work, school, and daycare suddenly happen all under one roof? Millions of...

5 Employee Benefits That Help Working Parents With the Cost of Care

Managing the cost of care is a problem millions of working parents face every year. And when...

3 Ways HR Can Get Care Right with Millennial Employees

A few years ago, PwC realized it had a problem. The consulting firm was hearing complaints from...

Think (and Act) Like a Marketer: 5 Strategies for Human Resources Professionals

As a human resource professional, one aspect of your job is to keep employees informed of all the...

9 Pro Tips for Moms Returning From Maternity Leave (From Those Who Have Lived Through It)

Even though it was over 8 years ago, I still remember that day vividly. That sinking feeling of...

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Emily Paisner

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